Author Archives: Brad Geddes aka eWhisper

Quality Score is Based on Precise Match Not Exact Match | bg

That statement is actually true, but sometimes confusing as Google has an exact match type; and the match type itself does not play a factor into determining quality score. What if you do not have exact match keywords? … Continue reading

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Advanced AdWords Seminar Coming to Washington DC | AdWords Strategy

Learn Advanced AdWords Techniques at Google’s Supported Seminar Series Houston – 2/16 & 2/17 San Diego – February 23 & 24 Washington DC – March 9 & 10 2010 Schedule Will Be Up Very Soon Learn More about the Seminars: Seminar … Quality Score Demystified. What is Quality Score; How Actual CPC is Calculated; Quality Score Factors; How to Increase Your Quality Score; Using Keyword Reports. Beyond Text – Multimedia Ads. Video Ads; Image Ads; Widget Ads; Display Ad Builder … Continue reading

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Avoid the Downward Quality Score Spiral | bg Theory

Yet another awesome article on the Quality Score from your side. Thanks :) . What is particularly interesting to me is the fact that I didn’t know that QS impacts your DKI & the several Ad Extensions. Is there an offical page from GoogleContinue reading

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The Officially Supported AdWords Seminars are Coming to New York

Quality Score Demystified. What is Quality Score; How Actual CPC is Calculated; Quality Score Factors; How to Increase Your Quality Score; Using Keyword Reports. Beyond Text – Multimedia Ads. Video Ads; Image Ads; Widget Ads …. I attended Brad’s Google Adwords 301 and 302 seminars in San Diego and felt that I must let others know about how much I have gained from it. Let’s put it this way: for 7 hours each day of the seminar, you are so indulged in the important … Continue reading

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Google AdWords Quality Score Factors Demystified | Certified Knowledge

There are several different factors that affect Google AdWords Quality Score. It’s time to walk through each in detail and list the major contributing factors to each.First, it’s important to note why Quality Score matters. … Continue reading

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